Client:
QP Savills
Sector:
Real Estate
Scope:
Creative Direction
Editorial
Printing
Task:
We have been working closely with QP Savills to create annual publications, known as the “QP Guides”, since 2018. These guides followed a concept based on"an eye on the market", where each publication was inspired by a distinctive animal with an eye-catching look. In 2022, our client decided to explore a different approach to the yearly guide and asked us to present them with new ideas.
Solution:
We decided to develop a new concept featuring a more minimalistic styling and a modern elegance, through fine-textured papers, intricate finishings and a vibrant colour palette. The overall approach to the guides themselves was also changed, as we created a more factual book with the information related to the market report, and another book to update throughout the year with property listings.
